Well, for starters, I think a lot of noobs come in and see that the game is already well under way and they feel a little intimidated. They then feel there is no way they can catch up and they quit.
Other reasons range from less excitement/entertainment to less members to everyone being complete strangers to them (with the exception of the person who referred them).
I think hit wars help immensely. And I have found if i simply welcome a noob to the game, they perk up. Offer them help. I didn't say free things. But help, guidance, advice.
Now, the game is underway and others may leave due to this. But thats no reason to do a reset. Resets suck. That took the wind out of me in gulf. I finally built up and worked my way toward the ladder and finally got the best house, only to have it reset. I voted against that. Some liked it. I hope it never happens on here.
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